Pet boutique comes to Lake Mohawk

Wagg More goes upscale for animals


Make text smaller Make text larger



Photos



  • Chris Murch inside his Lake Mohawk shop Wagg More Pet Boutique and Bakery. Photos by Rose Sgarlato




  • Bowl Central at Wagg More features a variety of pet bowls and treat jars made by local artists.




  • And plenty of cushy stuff for laying around.




By Rose Sgarlato

— Curbside pickup, gourmet birthday cakes and designer bowls are just a few of the offerings from Lake Mohawk’s newest shop. Catering to four-legged customers, Wagg More Pet Boutique and Bakery opened its doors Labor Day weekend and is already popular with pets and people.

Owner Chris Murch of Lake Hopatcong is living his dream. Formerly a manager in the automotive industry, Murch studied business management in college but has always worked for other people.

“My father and grandfather always owned their own businesses. For the past 10 years, I wanted to own a business,” Murch said. “One of my friends said to me you love your dog why don’t you do something around that?”

So with Toby his 12-year- old Australian Shepherd as Murch’s inspiration, the rest is history. Wagg More differentiates itself from online and big box stores by sourcing locally baked pet treats and snacks plus other artisanal items.

“Wagg More offers the ultimate shopping experience for you and your four-legged friend,” he said. “We have bowls, treat boxes, toys –all made from local artists, which people love.”

Convenience and personal customer service are also priorities at Wagg More. At www.shopwaggmore.com, curbside pickup is available using a promo code, saving on shipping.

“A big thing people come in for is their dog's birthday,” said Murch who stocks birthday cakes.

The shelves at Wagg More are stocked with premium dog food and Dog is Good Apparel and Gifts, similar to the popular Life is Good line. And cats are not forgotten here at the Kitty Corner.

When dogs enter Wagg More, Murch snaps a Polaroid for his Pup of the Month contest where customers vote. Results are posted on Facebook and Instagram, and the lucky winner gets a $20 gift card.

“There are a lot of dog people in Lake Mohawk. But even people who don’t have pets come in to buy something for a gift for someone else.”

Murch has definitely found his happy place at Wagg More.

Wagg More Pet Boutique and Bakery is 14 Winona Parkway, Sparta. Tel.973-262-0382.





Make text smaller Make text larger

Comments

Pool Rules



MUST READ NEWS

Shoppes at Lafayette give 'village' new life
By Laurie Gordon
— Lafayette Village Associates, LLC, recently took over ownership of what was, for years, Olde Lafayette...

Read more »
Image

Kids take fitness to 'X-Tremes' at local camp
By Laurie Gordon
— X-Treme Youth Running Camp will return to Lodestar Park, in Fredon, from Monday, August 6 through Friday,...

Read more »
Image

Byram names its Royalty Court for 2018
By Mandy Coriston
— On Tuesday evening, July 17, 2018, before the town council and the assembled...

Read more »
Image

Modern Farmer will rise on old farmland
By Joseph Picard
— Steve Scro relishes the challenge.
“Where some people say ‘Why?’, I say ‘Why...

Read more »
Image

VIDEOS



Subscribe to our mailing list

* indicates required
Community Newspapers


MOST READ

Local News
Byram names its Royalty Court for 2018
  • Jul 18, 2018
Local News
Modern Farmer will rise on old farmland
  • Jul 18, 2018

MOST COMMENTED



Find more about Weather in Andover, NJ