Don't eat the freshness packet


Make text smaller Make text larger





I served my country during the Vietnam War countering Communist propaganda in Northern Thailand and thence returning stateside assigned to a team documenting and demonstrating the methods our government would use to subdue our own citizens who were protesting the war and/or demanding equal rights. After being honorably discharged I spent the next thirty years working in the ad biz, which leads me to admission that I admire Trump’s marketing skills. He’s the most media savvy salesman and propagandist I’ve ever had the misfortune to watch as he combines into one the fictional characters, Willie Stark, in All the King’s Men, Lonesome Rhodes in a Face In The Crowd, Raymond Shaw in The Manchurian Candidate and Elmer Gantry in Elmer Gantry.

As host of the National Apprentice Show he does a superb job in controlling the optics with his event planners, stage designers and hairspray. And also in disseminating his disruptive narrative with the assistance of the ratings driven media focused on palace intrigue and bathroom tweeting: A distraction from raking through the muck that comprise his short-on-substance policies being carried out by the alligators he’s slipped into the swamp–– appointees who dismantle the very agencies that have protected a working and middle class from economic and social insecurity.

Although the show is wildly popular with his core audience it’s national ratings are slumping. Nevertheless, it’s a show so frightening and riveting it's difficult not to watch while we wait in anticipation for the next horrific episode–– or outburst. Nevertheless, from a marketing point-of-view, there’s hope for the sane portion of the electorate. He’s broken a fundamental rule of advertising–– if there are any rules left–– never promise more than you can deliver and in that he risks damaging what’s left of the Republican brand in a digital universe that moves like a bat at sunset.

Responsible investigative news organizations and reporters, to their credit, have put a warning label on the package, but. It will be the efficacy of the product itself that will ultimately be judged by the purchaser once he or she gets past superlative promises to discover that the product is of no benefit to themselves and least of all to their children and grandchildren and may even be toxic. Of course he knows his loudest boosters and parrots in his fan club consist of those who actually need to be told not to eat the freshness packet.

J. P. Curtis

Sparta



Make text smaller Make text larger

Comments

Pool Rules



MUST READ NEWS

Yassin family spreads the Green Life in Andover

By Laurie Gordon
This is the first of a three-oart series about local health stores.
ANDOVER-Green Life Market urges people to educate themselves about what they put...

Read more »
Image

Andover BOE opens school year with new superintendent
By Mandy Coriston
— The Andover Regional Board of Education held its first meeting of the new school year on Tuesday night,...

Read more »
Image

With summer over, area residents will flock to autumn events
By LAURIE GORDON
SUSSEX COUNTY—It's been a hot end to summer, and the lure of cooler weather, pumpkins, and apple cider is calling. There are lots of great events in...

Read more »
Image

Fond memories of Lake Mohawk Pool
By Laurie Gordon
— Greg Leo, of Sparta, has been the General Manager of the Lake Mohawk Pool since 2012. There is now a...

Read more »
Image

VIDEOS



Subscribe to our mailing list

* indicates required
Community Newspapers



MOST READ

Local News
Cutting and grooming for decades
  • Sep 17, 2018
Local News
Pop-up Wizardfest at Stanhope House
  • Sep 18, 2018
Local News
R&T: Keeping fit for 40 years
  • Sep 18, 2018

MOST COMMENTED



Find more about Weather in Andover, NJ